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What underwear brands are there in Japan?

2026-01-26 15:48:32 Fashion

What underwear brands are there in Japan?

In recent years, Japanese underwear brands have become favored by consumers around the world for their high quality, comfort and fashionable designs. Whether you are pursuing functionality or focusing on beauty, the Japanese underwear market can meet different needs. This article will introduce you to well-known Japanese underwear brands, and attach hot topics and hot content in the past 10 days to help you better understand this field.

1. Famous Japanese underwear brand

What underwear brands are there in Japan?

brand nameFeaturesPopular products
WacoalKnown for its comfort and functionality, it is suitable for women of all agesSeamless underwear, shapewear
TriumphInternational brand, excellent performance in Japanese market, fashionable designLace bra, sports bra
Peach JohnYouthful design, bright colors, suitable for young girlsCute style underwear and pajamas
RavijourHigh-end brand with attention to detail and sexy designLace underwear, suspenders
une nana coolSimple style, focusing on comfort and daily wearWireless underwear, home wear

2. Hot topics and content in the past 10 days

The following are recent hot topics and hot content about Japanese underwear brands, reflecting the trend of consumers’ attention to Japanese underwear:

hot topicsHot contentDiscussion popularity
The popularity of seamless underwearWacoal and une nana cool’s seamless underwear has become the first choice for working womenhigh
Growing demand for sports brasTriumph's sports bras are highly praised by fitness enthusiasts for their strong supportMiddle to high
The rise of eco-friendly underwearJapanese brands begin to launch underwear made of environmentally friendly materials in response to the trend of sustainable developmentin
Girls’ underwear market expandsPeach John dominates the teen market with cute designshigh
Consumption upgrade of high-end underwearRavijour's lace lingerie becomes popular Valentine's Day gift choiceMiddle to high

3. Market trends of Japanese underwear brands

In recent years, Japanese underwear brands have not only continued to innovate in functionality, but also incorporated more fashion elements into their designs. The following are several major trends in the current market:

1.Equal emphasis on comfort and functionality: The demand for wire-free and seamless underwear has grown significantly, especially the products of Wacoal and une nana cool, which are deeply loved by consumers.

2.Increased environmental awareness: More and more brands are starting to use recyclable materials to make underwear to meet the needs of environmentally friendly consumers.

3.Personalized design: Brands such as Peach John attract young consumers through diversification of colors and patterns.

4.Expansion of high-end markets: High-end brands such as Ravijour have won the favor of high-end consumers through exquisite designs and high-quality materials.

4. How to choose a Japanese underwear brand that suits you

When choosing underwear, you should choose based on your needs and preferences:

-pursuit of comfort: We recommend Wacoal or une nana cool’s seamless, wire-free underwear.

-Pay attention to fashion design: Lace or cute style underwear from Peach John and Ravijour are good choices.

-Need support for exercise: Triumph's sports bra is highly recommended for its high support.

-Environmental protection concept: You can pay attention to the environmentally friendly series of products launched by the brand.

In short, Japanese underwear brands meet the needs of different consumers with their diversity and high quality. Whether it's everyday wear or a special occasion, you'll find the right product for you.

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