How much does a carnation cost? ——Hot topics and price analysis on the entire network
As a popular flower for Mother's Day and daily gifts, carnations' price fluctuations and purchasing channels have always been the focus of consumers' attention. This article combines the hot topics on the Internet in the past 10 days to sort out the market prices, popular purchasing platforms and consumption trends of carnations, and uses structured data to present you with the latest information.
1. Carnation price trends (data from the entire network in the past 10 days)
| variety | Single price (yuan) | Main sales channels | Popular times |
|---|---|---|---|
| red standard carnation | 3.5-8.0 | Flower shop/supermarket/e-commerce | all day |
| Pink multi-headed carnations | 6.0-12.0 | Flower e-commerce/branded flower shop | Afternoon to evening |
| Imported dyed carnations | 15.0-30.0 | High-end floral studio | Holiday pre-sale |
2. Analysis of hot consumer trends
1.The festival effect is obvious: In the week before Mother’s Day, the search volume for carnations increased by 240% year-on-year, and some flower shops experienced temporary price increases (a single increase of 1-2 yuan).
2.The rise of new retail models: Hema Fresh, Dingdong Maicai and other platforms have launched "instant delivery" services, and the promotional package of 9.9 yuan/3 pieces has become a hot topic on social platforms.
3.Creative packaging is popular: Douyin data shows that the video of the carnation bouquet with string lights has been played more than 8 million times, and the premium of related products is 30-50%.
3. Price comparison across channels
| Purchase channels | Average unit price (yuan) | Delivery time | Additional services |
|---|---|---|---|
| traditional flower shop | 5-10 | immediate | Free packaging |
| Flower e-commerce | 3-6 | Next day delivery | Care Guide |
| Community group buying | 2.5-4 | Next day delivery | Group order discount |
4. Suggestions on purchasing
1.Buying in bulk is more cost-effective: The average price of 11-piece bouquets saves 15-20% compared to buying a single bouquet, and it is easier to get gifts such as greeting cards.
2.Pay attention to the origin label: Carnations produced in Yunnan have a longer flowering period, and recent quality inspection reports show that their preservative residue passing rate is 98.7%.
3.Avoid the holiday rush: Prices reached a peak three days before Mother's Day and fell back to normal levels a week after the holiday (see the table below for monitoring data).
| date | Average price per unit (yuan) | Sales volume changes |
|---|---|---|
| 7 days before the festival | 4.2 | +65% |
| 3 days before the festival | 6.8 | +210% |
| 3 days after the holiday | 3.5 | -42% |
5. Extend hot spots
Xiaohongshu's "Carnation DIY" topic has been read more than 10 million times, and the tutorial on "Changing Drink Bottles into Flower Utensils" shared by netizens has received over 500,000 likes. Taobao data shows that sales of related hand tools increased by 75% month-on-month.
Experts remind: When purchasing, pay attention to whether the calyx is cracked (freshness indicator). It is recommended to give priority to A-grade flowers with thick petals and thick stems, whose vase life can reach 10-15 days.
check the details
check the details
en
